What is Needed to Make a Marketing Campaign Work

One of the key things to market to current and potential clients is CONTENT. Content is ultimately king in all things today and as a result, having your content game on point will always be a positive for your brand. Marketing that content will also eventually lead to generating more leads and ultimately converting viewers into clients.

So What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (photos, videos and graphics) to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

So, in essence, you require four crucial pillars to deliver a great campaign time and time again.

1) Photos

The benefits of having decent photography cant be overstated. Social Media is practically ruled by photos in recent years and that trend will stay for a very very long time to come.

2) Videos

If social media is practically ruled by photos today then video is catching up pretty fast. People love to watch all sorts of video content and very soon it will match up with photos if not overtake it as the best way to communicate online. That said, video quality and consistency now becomes as crucial as photos.

 

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3) Graphics

Good, Clean and Neat, that is the way all your content should go and Graphics is no different. Some folks like complex and heavy graphics which is very okay as long as it still passes a message while some others like to keep it simple. We are minimalists here, so simple is our way! We believe in keeping things as simple and clutter free as possible for the best results.

4) Budget for Promotion

After putting the three items above together, the next thing is to ensure that as many people as possible get to see this content over a specific amount of time. This will require the use of influencers, and paid promotion on networks like Instagram and Facebook.

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