How to Brand Your Product for a Product Launch: A Guide to Success
When you’re building a brand product or service certain elements are non-negotiable. These are the elements that clearly express who you are as a brand, what you have to offer, who you would like to
How We Helped Start A Campaign To Help People Grow Their Own Food
#GrowYourFood was an initiative to get a million Nigerians to grow their own food at home. Here's how we helped them bring it to life.
How To Move Existing Ready-To-Wear Stock As A Fashion Brand
6 practical and effective strategies Ready-to-Wear brands can use to move existing inventory and make room for new ones over time.
5 Major Things You Need For A Good Newsletter
A few tips and tricks to we believe are major to creating and delivering a newsletter the right way.
How We Branded Oui Capital’s Startup Cup 2022
Startup Cup is a football tournament of 80 players from 8 start-ups playing for 1 trophy. This is how we have helped them brand the event
8 Reasons You Need Customer Segmentation and Research
How to use customer segmentation and research to understand your audience better and create relevant content, targeted campaigns, and effective lead generation programs.
Should you outsource your marketing to an agency?
Sometimes, it can be tough to decide which marketing functions to outsource to an agency - at the end of this article, you’ll have an improved understanding of what to do.
4 Things We Learned From Our Latest Website Upgrade
After trying repeatedly to fix a major problem on our website we realized a major overhaul of the website was the best way forward. These are the things we learnt.
Effective Content Marketing Strategies for eCommerce
80% of people prefer learning about a company through custom content and content marketing generates 3x as many leads as traditional marketing for every dollar spent.
How to Build a Strong Brand in 10 Steps
The way you present your brand to people determines how they will relate with your brand. Having a strong brand is therefore key. Here's how to go about it in 10 steps
How To Measure Your eCommerce Customer Experience Performance
Customer experience is the impression your customers have of your brand as a whole throughout all aspects of your buyer's journey. Simply put - how your customers view your brand impacts the bottom li
How We Set Up & Launched Salt Lagos’ Christmas Menu & Shop
Setting up Salt Lagos’ Christmas Shop is a big deal for us here. We really enjoy the experience and with each passing year we take it a step further. Salt Lagos’ Christmas menu and shop ar
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