Just before the 2020 Christmas season, our friends at Daytona 247 Supermarket needed a quick and easy way to sell their hampers online so we set up this eCommerce shop to handle just that for them- Sell Christmas Hampers in a quicker and faster way.
Here's how we did it in just 10 days!
We had a photoshoot session for the products.
We had 3 types of photos per hamper. The first photo was the hamper tied up in full with its nylon packaging. The second photo was the hamper without the nylon packaging. The third photo had the content of each hamper laid out in a flat manner. They were all aimed at making the content of each hamper very clear to potential customers
We used a simple GIF graphic to add some Christmas vibe with their brand colours and elements.
As before we worked with their existing Christmas design elements to create a slightly more engaging visual. We positioned the gif at the top of the landing page right under their USP which we determined to be the simple fact that they had a Christmas hamper for everybody in terms of pricing.
We prepared their website and online store for the order taking process for the Christmas Hampers.
We set up all the information about each product on their eCommerce store daytona247.com. We ensured each product had a description that matches the actual content of the hamper. The goal was to make it easier and faster for customers to find hampers, know the content, see the content and choose to buy it.
We created a dedicated page on their website for ordering items from the Christmas shop. This dedicated page also now serves as the home page of their website as the hampers are the only products available for purchase on their site.
We determined a USP statement for the Christmas shop and used it, along with their brand elements, to create a Christmas themed landing page
We determined their USP to be the simple fact that they had a Christmas hamper for everybody in terms of pricing. Pricing of their hampers starts out at 150,000 naira for Platinum Hamper and goes all the way to 5,000 for the Winner Hamper.
We then created customised email notifications for their order fulfilment process.
Email Notifications are the emails that customers receive while their order is being processed. We customised these notifications for Daytona to ensure their customers are kept informed of the status of their order as it goes through each process (from the confirmation of an order to the actual delivery of the hamper) at Daytona247.
