The PAST Formula – Boosting your brand, product or service for maximum success

BlogThe PAST Formula – Boosting your brand, product or service for maximum success

The PAST Formula – Boosting your brand, product or service for maximum success

The PAST formula is an influential strategy crafted to assist you in captivating your audience and inspiring them to make orders through your website and other means.

In the rapidly evolving digital era, it is imperative for businesses to have a captivating online presence in order to flourish and achieve success. In this blog post, we will explore the PAST formula—an influential strategy crafted to assist you in captivating your audience and inspiring them to make orders through your website.

Here's a quick list of what we will be discussing

With each step of this formula, we share some basic tasks that can help you make practical sense of what we have shared and recommended. This is a new approach we are exploring with our content to make sure it adds even more value to you, our reader. Please let's know in the comments if this is a good idea.

Let's delve right in

Step 1: Problem – Know The Problem and Know It Very Well.

In order to attract and retain customers on your website, it is crucial to address their specific pain points. Identify the challenges or problems your target audience encounters in relation to your product or service. To know their needs and desires do thorough market research, customer surveys, and analysis of customer feedback as all these are essential. Another way is to test your service with a couple of people who you see as ideal customers. If they find your service valuable, then they start giving you an idea of how to present your product or service.

Answer the 5W and H: One easy way to know the problem is to answer the 5W and H general questions – What, Why, When, Who, Where and How. These questions are a basic guide that would help start finding creative ways to position your brand, product or service. The key to building a successful product or service is knowing at least who you want to serve, what you want to serve them and how you want to serve them.

The following tasks will help you get started with answering the right questions for the right audience
Identify ideal customers and ask them questions as a form of market survey or offer them your product or service for free, or at a heavily discounted rate, for a specific period.

Take pointers from the task above to start deciding on the problem your product or service solves.

Identify 5 problems that your product solves. Have a title for each problem and a corresponding short description.
Identify 3 types of people you believe your product is for using at least age, gender & occupation to describe them.

Step 2: Accentuate – Talk About The Problem & How You Solve It.

Once you've identified the problem and known your target audience. Paint a vivid picture of the challenges your customers are facing, emphasizing the negative consequences of not finding a solution. By amplifying their pain points, you create a sense of urgency and establish yourself as someone who understands their struggles. When you are seen as someone who understands their struggles, they are more likely to use whatever solution you recommend.

These are some tasks that will help you identify their pain points

Write down how your product or service solves the problems you have identified in Step 1 above.
Write down 5 benefits or advantages of using your product/service. Each problem should not be more than 8 words as title and 30 words as description

Step 3: Solution – Present Your Solution Properly & Consistently

After successfully agitating the problem, present your product or service as the ultimate solution. Clearly communicate the unique features and benefits it offers. Explain how your offering addresses the pain points and provides a transformative experience for your customers. Use persuasive language to highlight the value your product or service brings to the table.

Highlight how your offering solves a problem, saves time, enhances well-being, or provides convenience. Clearly communicate the value proposition to entice customers to order from your website.

Call to Action: You need a compelling call to action (CTA) to serve as the final push to convert potential customers into actual buyers. Ensure that your CTA is clear, concise, and visible on your website. Use action-oriented words and phrases that inspire urgency and motivate visitors to take the desired action. Examples of effective CTAs include “Order Now,” “Get Started,” or “Unlock Your Success Today.”

These are some tasks that will help you

Combine 1 problem identified in Task C, 1 person from Task D, and the solution in Task E. Do this 3 times.
List out 3 different call to action statements that are relevant to your product or service eg buy now, subscribe today, join now, pay now and so on.
Add a call to action in the results of Task H. You will have developed key captions that can position your product or service in a good way.

Step 4: Trust – Build Trust By Repeating Steps 1, 2 and 3 with Practical Examples

Building trust takes time and effort, but it is a worthwhile investment for long-term success. By prioritizing consistency, transparency, customer-centricity, authenticity, social proof, security, privacy, and fostering long-term relationships, brands, products, and services can establish trust as a pillar of their success. When customers trust a brand, they are more likely to become loyal advocates, driving growth and sustainability in today's competitive marketplace.

You have to build trust as it’s vital in establishing long-term relationships with your customers. Include social proof, such as testimonials, reviews, or case studies, to demonstrate the positive experiences others have had with your brand.

These are some tasks that will help you

Identify 3 reasons why customers should trust you aside from the benefits listed above.
Incorporate trust-building elements such as secure payment options, money-back guarantees, or transparent return policies.
Showcase any awards, certifications, or industry recognition or customer feedback your business has received.

Wrapping Up
In the ever-evolving digital landscape, getting customers to order from your website requires a strategic approach. By implementing the PAS formula—Problem, Agitation, Solution—you can create a compelling narrative that resonates with your audience. Optimize your copy for search engines to drive organic traffic to your website. Identify relevant keywords related to your product or service and incorporate them naturally into your copy. Use descriptive meta titles and meta descriptions to improve your search engine visibility and increase click-through rates.

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