What Does Storytelling in Marketing Involve?
In order to incorporate storytelling in your content marketing strategy, utilize the following elements of storytelling.
The six essential elements of storytelling are:
Design: Use captivating and interesting imagery such as photos, drawings, videos, etc. as part of your storytelling.
Personalization: Although it is important to keep a consistent narrative, it is also beneficial to customize the story to each platform or channel used to deliver it.
Usefulness: A brand story should entail why and how your product or service is useful to them. You must solve a problem they are experiencing, or do not yet know they are experiencing, in order to connect to your customers.
Personality: Do not just release generic and boring content; instead, create a persona for your brand – consider what personality your brand would have if it were a person. Would it be a young, fun millennial or a caring, wise parent? Pretend like you are speaking directly to one person instead of marketing to thousands or millions of people, and concentrate on personalizing your image to your target audience.
Storytelling: Before releasing your brand story to the public, consider how it fits into the conversation you hope to be having with your audience. Does it tell the same story as previous marketing tactics?
Share-Worthiness: A brand story should insightful – making your audience work for you by sharing and promoting your content. This action can be encouraged by a call-to-action (CTA) urging readers to share your content.
When creating your brand’s story, remember to be honest, creative, and engaging!
If you need help creating your brand story, Redboxx creates stories that leave a lasting impression. Do contact us at email@example.com.