Brand perception is the powerhouse of marketing and can increase brand awareness, surge brand loyalty, and ultimately sustain your company’s growth for years to follow.
We curated some insights and facts that could help you understand the details of perfecting a strategy for maintaining a strong brand perception.
In this article, we will be looking at
It only takes consumers 10 seconds to form a first impression of a brand.
Statistics show when it comes to making a good impression every second counts. This is why it is important that, as a business that wants to become and/or remain a Brand That Sells, you dedicate a decent chunk of your budget to branding and marketing efforts. A well-designed logo and website can play a big role in impressing a new customer and encourage them to become a repeat customer.
73% of consumers love a brand with friendly customer service.If you want your customers to recognize your brand even with their eyes closed – then ensure that you have a friendly customer service team that leaves a positive impact whenever they interact with your customers.
Around 74% of people become loyal to brands through content.One of the many benefits of branding is that people get hooked to your website or social media content if they find it relevant and helpful, which increases their loyalty to your brand. On top of that, recent SEO stats confirm that high-quality content and links are the best way to rank well on Google.
64% of consumers decide to buy a product or a service after seeing a branded social video.About 64% of consumers will buy a product after seeing a video on social media. This goes to prove that branding and extending brand awareness via social media are endless. Videos generate 1,200% more shares than text and image content combined.
Choosing the right color can improve brand recognition by up to 80%.
Different colors impact people differently. By using certain colors in your logo, product, ad, or web design can improve brand recognition by as much as 80%, data shows. After choosing a color or set of colors, sticking to them consistently is what helps ensure that when people see that color there is a chance they will think of that brand.
5–7 brand impressions are necessary for a consumer to remember a brand.
An average customer or consumer needs to interact with a brand 5–7 times to stand a better chance of remembering that brand. Remembering a brand is a critical part of the foundation of buying from that brand because you can't buy from a business you cant remember when yu need a product or service. In most cases, these interactions come from social media ads. However, one’s first impression of a brand forms much more quickly than zero impression.
Blogs can produce 67% more leads per month.
Companies that utilize and maintain blogs to distribute branded content can produce 67% more monthly leads than businesses that do not use a blog. Blog posts are a very good way to share all types of information about a brand that can potentially help to convince customers to choose that brand like customer success stories, guides, tips, opinions, announcements and so on.
65% of a company’s business comes from existing customers.Repeat customers are the foundation of nearly every industry. With 65% of all business coming from them, companies must do everything in their power to retain every ounce of brand loyalty they can. Optimizing your website for mobile devices is one of many ways, as 57% of users won’t refer anyone to a website that is not optimized for mobile.
There you have it.
These are facts and stats that you can choose to use as a guide to your next branding and marketing decision for your business.
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