A newsletter is a useful tool for every type of brand and in this blog post, we explain a few things that we believe are major to delivering a newsletter the right way.
How We Branded Oui Capital’s Startup Cup 2022
Startup Cup is a football tournament of 80 players from 8 start-ups playing for 1 trophy. This is how we have helped them brand the event
Should you outsource your marketing to an agency?
Sometimes, it can be tough to decide which marketing functions to outsource to an agency – at the end of this article, you’ll have an improved understanding of what to do.
4 Things We Learned From Our Latest Website Upgrade
In 2021, we had a major problem with myredboxx.com. After trying repeatedly to fix this problem in the easiest way possible, we realized a major overhaul of the website was the best way forward.
Effective Content Marketing Strategies for eCommerce
80% of people prefer learning about a company through custom content and content marketing generates 3x as many leads as traditional marketing for every dollar spent.
How to Build a Strong Brand in 10 Steps
The way you present your brand to people determines how they will relate with your brand. Having a strong brand is therefore key. Here’s how to go about it in 10 steps
How To Measure Your eCommerce Customer Experience Performance
Customer experience is the impression your customers have of your brand as a whole throughout all aspects of your buyer’s journey. Simply put – how your customers view your brand impacts the bottom line of your business.
How We Set Up & Launched Salt Lagos’ Christmas Menu & Shop
Setting up Salt Lagos’ Christmas Shop is a big deal for us here. We really enjoy the experience and with each passing year we take it a step further.
Salt Lagos’ Christmas menu and shop are two key parts of their Christmas marketing. As always, we got them ready for launch right in time for the brand’s Christmas plans and even after launching we are still working behind the scenes to ensure everything keeps going well which is our promise to our clients – to ensure your branding is neat, consistent and continually functional so that you can become and/or remain #aBrandThatSells
This year we focused on creating a sub brand for their entire Christmas marketing where everything Christmas has its own stand alone look and feel.
We created an easy to read and download Christmas menu with their products.
This Christmas menu is a pdf document that lists all the Christmas themes products the brand has available for purchase. It took at least 20 iterations to complete this
We set up the Christmas Shop where all the products on the menu can be pre-ordered.
We configured all the products in the shop to pre-order mode only.
It was important to ensure customers know that the products would be available from December 14.
We had to do a quick upgrade after launch to ensure that customers could order more than one product per time from the shop.
We added a new section to the home page of their website.
This helps their customers find the menu and shop quickly This section also keeps in line with the sub brand created for their Christmas marketing
We created some content for use on their social media.
This were done to keep their audience on social media updated on key parts of the brand’s plans for Christmas. All content was created using the same sub brand mentioned above.
We sent out an email newsletter to all their customers about the menu and shop
This were done to ensure their existing customers know about the brand’s plans for Christmas.
Whether it’s Christmas or Valentine or any other celebratory season, your brand can key into it in different ways that you can learn from our Marketing Campaign Strategies To Boost Your Christmas & New Year Sales article.
How To Create Great eCommerce Customer Experience
Customer experience is the impression your customers have of your brand as a whole throughout all aspects of your buyer’s journey. Simply put – how your customers view your brand impacts the bottom line of your business.
The different ways we updated & upgraded LSA Company’s Website
LSA Company is your destination for Premium Mattresses, Luxe Beddings, and Expertly Curated Home goods. They have through the years pioneered a new consciousness around sleep, wellness and good living by crafting the best bedding and home goods in Nigeria.
We set up a new & clean eCommerce website with over 80 products.
The core of every good brand’s eCommerce system is ensuring the foundations are setup well and with little or no issues. We set up a new foundation for LSA Company by setting up a clean, mobile friendly and fast eCommerce website that will get their customers to the checkout point as quickly as possible.
We set up Weight Based Shipping For The Checkout Process
This was done to ensure their customers shipping fees were more accurate and reflective of their orders. The heavier an order the higher the shipping/delivery fee. This was the major reason we were contacted
We set up shipping/delivery rates for orders going out of Lagos to other states in Nigeria.
One of the major problems with their previous website was that they couldn’t charge delivery fee for orders outside Lagos. We worked with them to set the cost of delivery for different major parts in every state in Nigeria
{Screenshot of the different states in a dropdown}
We set up a gift registry system
The gift registry allows their customers to create a customised collection of their products that they would like to receive as gifts and share with their loved ones. After the products are purchased, LSA will collect everything together and deliver on the set date on the registry
We set up a gift cards or voucher system
LSA Gift cards are a part of LSA Company’s marketing tools. They are a way to encourage customers to buy gifts for their friends and family from LSA while allowing them choose exactly what they would like. The cards are available in the following 24,50, 100, 200 and 500 thousand naira options and can be purchased via. We designed different card options for the brand to select and implemented them as products on the website
We set up out of stock notifications on products
Products go out of stock from time to time and are then sometimes restocked. We set up an automated where customers can provide their email address on any out of stock product and as soon as the product is restocked the customers will be automatically notified of availability.
We created CTA centric landing pages for their major products and services
All major services of the brand got newly designed landing pages that were call to action focused to enable visitors quickly decide to contact them for further information or make an order
We set up grouped products option.
Some LSA’s products work very well with each other. We created combo products that combine different individual products already on their website. This was done in a way that when grouped products are orders, it reflect on their inventory numbers and helps the brand track their stock much better than before.
We set up a blog section in ways that allows for faster reading.
Some LSA’s products work very well with each other. We created combo products that combine different individual products already on their website. This was done in a way that when grouped products are orders, it reflect on their inventory numbers and helps the brand track their stock much better than before.
Branding Facts And Stats You Need to Know
Branding can be a tricky thing. Unfortunately, not many business owners are aware of the potential benefits it could bring their company. With all that in mind, we hope this list of branding statistics and facts has demonstrated that you should exploit all of the benefits branding offers.
6 Reasons Why eCommerce Websites Fail
Is your eCommerce website positioned to be a success? In this article we point some key things that will help you determine that out.