8 Tips to Build the Best eCommerce Product Images
In this age of visual culture, an image is an essential component that drives a customer’s notion.
Research has shown that online buyers always do not have a mindset to buy a particular thing – it is the image that appeals to their eyes, especially when they click for a better outlook. A buyer closely checks the product images by zooming them, these images give them an idea of how it would suit their utility. Always make sure that there ate more than rough images for the customer to go through.
What is Product Image?
Product image is the perception of consumers towards an existing or new product. Product image is affected both by the physical attributes of the product itself and by the psychological or imputed values of the buyer which can be cultivated and manipulated by ADVERTISING and other promotional forms.
On an eCommerce site, it is the product detail page that convinces a shopper to buy – and when the shopper is about to make the decision, there are few things more important than a product image.
According to Jeremy Smith, a conversion consultant – Sometimes, it is the simplest things that boost conversion rates the most. Product images may seem simple, but there are at least nine things you can do to build the very best product image user interface.
So how do you go about it? Below are tips on how to Build the Best Product Images
8 Tips to Build the Best Product Images
1. Make Use of Relevant and High-quality Image
Image quality has a significant impact on eCommerce conversion. When it comes to implementing your own image quality standard, consider this paraphrase of what Amazon requires to sell on its marketplace.
The image must be a professional photograph of the product being sold.
The image must not contain gratuitous or confusing additional objects.
The image must be in focus, professionally lit, and realistic.
The full product must be in the frame.
Backgrounds must be pure white — RGB 255, 255, 255.
The image must not contain additional text, graphics, or inset images.
Jiji also has similar rules below
Every advert must have a precise title.
Every advert should contain only unique images (taken by the seller and not downloaded from the Internet) without any contact information or watermarks.
Every advert must contain images.
Make sure you chose an appropriate category. Be attentive choosing a category for a job proposal and/or a resume.
The prices of your items must correspond to the real prices of similar products.
All posted products and/or services must be located in Nigeria.
All items and products must be legally permitted.
Each item for sale must be posted separately. You cannot post several products within one and the same advert.
Every advert must contain a brief and clear description.
2. Use the Proper Size
In addition to having a relevant and high-quality image, Amazon also recommends that each product image should be at least 1,000 pixels in width or height. This should apply to your website as well, be sure to conduct tests at the same time and over a period of a few weeks or even a month.
3. Add Several Angles
For some products, an eCommerce product image competes against the experience of holding and inspecting the product in a physical store. With this in mind, it is important to consider showing your products from multiple angles.
4. Display Each Color or Option
Whether you are selling backpacks that come with a yellow, blue, or green handle or dresses that come in rose red, green, or purple, ensure you display an image for each color or option.
5. Disclose Materials and Details
When you want to shop for a ring light on Jumia’s eCommerce site you will find product images that show in detail what you are buying. You can see the adjustable tripod, the stand length, and the adjustable phone holder in between the ring light.
These images will give the buyer a better sense of the product’s value. Ensure to use individual, up-close images to show specific product features, textures, or materials.
6. Give a Sense of Context and Scale
For some products, the sizes may not be obvious. Show these items in context so shoppers can easily gain a sense of scale.
If your store sells a television console, show both an isolated image on a white background (your main product image) and a picture of the console in a home with a television sitting on it.
7. Enable Users to Zoom
In addition to offering several compelling images for shoppers to peruse, it can be a good idea to have a zoom feature that will allow them to zoom in.
8. Include Customers’ Photos Where Possible
While it is necessary to have product images, it is also a good idea to include user-supplied images – that way the customer can picture or imagine how it would look like.
To conclude, product images serve as the main tool for convincing your customers, as you do not have the option of a salesperson. Many times it is noticed that some stores do not have images of the products instead they have a nice professional write up that describes the product, in this scenario what will the customer buy if they have no idea about what you are offering?
This is why the importance of a product image can not be overemphasised as it creates an impression on the buyer and enhances the product description which makes it appealing for the visitors of the store.