How We Branded Oui Capital’s Startup Cup 2022

Startup Cup is a football tournament of 80 players from 8 start-ups playing for 1 trophy. This is how we have helped them brand the event

We had our first two discovery meetings to understand what they wanted to be done and set all possible parameters for the project.

We created logo options for Oui Capital’s team to consider. As usual, we tried to give as many options as possible because we believe our customers should have enough options to consider when setting up the foundation of their brand.

While Oui Capital rep considered the logo options we provided, we were at work on the main flier for the event. The main flier’s purpose is to essentially serve as the core item that will be used to promote the event. After settling on a concept, we created 8 variations for Oui Capital to use at different points as they see fit

Next, we proceeded to work on the main video for the event. The main video’s purpose is similar to the main flier’s – serve as the core of the event marketing. By the end of this post you will find some other options we made available to them

While Oui Capital reps reviewed the video, we started work on designing the fixtures of the day. As always we provided them with a few options for the fixtures to consider until they found what worked for them. We then created the sponsors and partner designs.

At this point, the agreed number of designs we agreed on for the project had become 90% exhausted with the 10% eft allocated to the event day

We created countdown designs, two videos and some other items. Oui Capital reps weren’t expecting the additional designs they got from us but we are always ready to go above and beyond to serve our clients well.