For Nigerian small business owners
Stop boosting posts. Start running a system.
The Small Business Ads Playbook shows you how to split your monthly ad budget across awareness, engagement and direct purchase, so you reach every type of buyer and know what's actually working.
350m → 930m
Yearly revenue for a shortlet business, over 3 years
53m → 640m
Ad spend to revenue for a real estate client, in 6 months
3 → 50+ orders
Monthly orders for a cake business, in 3 months
3 → 50+ orders
Monthly orders for a cake business, in 3 months
The Problem
Most small businesses run ads. Few run a system. Fewer run a budgeted system.
The person seeing your ad for the first time is not in the same place as someone who has already engaged with you, or someone ready to buy right now. So why expect one ad to do all three jobs?
The three mistakes I see most often:
- 1) Running only one type of ad.
- 2) Spreading the budget flat across the month, ignoring when customers actually buy.
- 3) Switching ads off before understanding what they contribute.
The System
Three types of ads. One budget. Every type of buyer.
The Small Business Ads Playbook shows you how to split your monthly ad budget across awareness, engagement and direct purchase, so you reach every type of buyer and know what's actually working.
Awareness
Profile Visit Ads
Bring people who've never heard of you to your page, so they see your work, your products and your story.
Engagement
Messaging Ads
Start conversations in the DMs, where most Nigerian sales actually happen. This pillar does the heaviest lifting.
Direct Purchase
Web Sale (Catalog) Ads
Put your products in front of people ready to buy now, with a direct route to your website checkout.