BRANDING: 1 – 101

I’ve come across a lot of people who thought once they got a good logo for their business, they’re all good to go – imagine the shocker when I let them know that nah, as far as branding is concerned, they’re not ALL good to go!

Branding is way more than having a logo made for your brand or product – think of it like this, when a person looks at you they don’t just see your cap or hair or whatever’s on your head; they see everything you are wearing, they see your height and weight, your smile, they read your body language, they can tell how (un)hygienic or (un)healthy you are from your skin, nails and hair… and tons of other stuff you’d be surprised people notice when they meet with you.

That’s exactly what branding is about! You want to think beyond a logo – you want to take into serious consideration your website, your social media, your colours, layouts; you want to be deliberate about the kind of experience your clients have after you work with them, how you talk to them in person or on the phone or even on Whatsapp! You also have to get ready to be consistent, especially if your work has mostly to do  with online content – you need your audience to be familiar with your brand.

Branding is intentional, it is strategic and it has to be well thought out for it to have an impact on your customers.

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Happy New Year

Hello everyone and welcome to 2018. We are glad to be able to welcome you to the best year yet for you and your business.

2017 was a good year regardless of the difficulties we all faced along the way and today we look back remembering some of those challenges but not really remembering most of them. 2017 would not have been beautiful without you. We have gone from just having @RedBoxxDesigns to breaking our services into @8631photos for events and photoshoot services, @xgrubs for food content services and we will launch something for sports soon to. We won’t have achieved this without you as a client, follower, friend, observer, critic, partner, encourager and so on. You are a part of our family and we appreciate you

To many people, especially small businesses, branding is an afterthought. It is always that last minute thing that they feel can be done just anyhow or sharp sharp and boom we have a brand. It’s not so. Ample time is required to go through different processes like design, copy writing and more. The more time spent on these things the better and more consistent the brand becomes with time. Time is crucial to any branding endeavour because branding is not a sprint, branding is a marathon.

As a standard, we are here to help you #IdentifyYourBrand, #DoBetter and #Prosper in 2018. Nothing makes us happier than to give you peace of mind when it comes to your branding and content management. Do you have branding goals? Yes? Tell us in the comments. No? You should start thinking of some. It’s not late at all. You know thise small plans and offers to give your clients for #Valentine, #Easter, #Sallah and even just because you are happy. #GetStartedToday on those plans today. We are here to help you achieve success.

It’s time to step up. Time to move your brand forward. No more wishy washy stuff. Great photos. Great graphics. Amazing website. The be whole 9 yards this year.

Thank you for everything.