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How We Set Up & Launched Salt Lagos’ Christmas Menu & Shop

Setting up Salt Lagos’ Christmas Shop is a big deal for us here. We really enjoy the experience and with each passing year we take it a step further.

Salt Lagos’ Christmas menu and shop are two key parts of their Christmas marketing. As always, we got them ready for launch right in time for the brand’s Christmas plans and even after launching we are still working behind the scenes to ensure everything keeps going well which is our promise to our clients – to ensure your branding is neat, consistent and continually functional so that you can become and/or remain #aBrandThatSells

This year we focused on creating a sub brand for their entire Christmas marketing where everything Christmas has its own stand alone look and feel.

We created an easy to read and download Christmas menu with their products.

This Christmas menu is a pdf document that lists all the Christmas themes products the brand has available for purchase. It took at least 20 iterations to complete this

We set up the Christmas Shop where all the products on the menu can be pre-ordered.

We configured all the products in the shop to pre-order mode only.

It was important to ensure customers know that the products would be available from December 14.

We had to do a quick upgrade after launch to ensure that customers could order more than one product per time from the shop.

We added a new section to the home page of their website.

This helps their customers find the menu and shop quickly This section also keeps in line with the sub brand created for their Christmas marketing

We created some content for use on their social media.

This were done to keep their audience on social media updated on key parts of the brand’s plans for Christmas. All content was created using the same sub brand mentioned above.

We sent out an email newsletter to all their customers about the menu and shop

This were done to ensure their existing customers know about the brand’s plans for Christmas.

Whether it’s Christmas or Valentine or any other celebratory season, your brand can key into it in different ways that you can learn from our Marketing Campaign Strategies To Boost Your Christmas & New Year Sales article.

Let's get started on how we can help you crush your goals.

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The different ways we updated & upgraded LSA Company’s Website

01 : Who is LSA Company.

LSA Company is your destination for Premium Mattresses, Luxe Beddings, and Expertly Curated Home goods. They have through the years pioneered a new consciousness around sleep, wellness and good living by crafting the best bedding and home goods in Nigeria.

02 : We set up a new & clean eCommerce website with over 80 products.

The core of every good brand’s eCommerce system is ensuring the foundations are setup well and with little or no issues. We set up a new foundation for LSA Company by setting up a clean, mobile friendly and fast eCommerce website that will get their customers to the checkout point as quickly as possible.

03 : We set up Weight Based Shipping For The Checkout Process

This was done to ensure their customers shipping fees were more accurate and reflective of their orders. The heavier an order the higher the shipping/delivery fee. This was the major reason we were contacted

04 : We set up shipping/delivery rates for orders going out of Lagos to other states in Nigeria.

One of the major problems with their previous website was that they couldn’t charge delivery fee for orders outside Lagos. We worked with them to set the cost of delivery for different major parts in every state in Nigeria
{Screenshot of the different states in a dropdown}

05 : We set up a gift registry system

The gift registry allows their customers to create a customised collection of their products that they would like to receive as gifts and share with their loved ones. After the products are purchased, LSA will collect everything together and deliver on the set date on the registry

06 : We set up a gift cards or voucher system

LSA Gift cards are a part of LSA Company’s marketing tools. They are a way to encourage customers to buy gifts for their friends and family from LSA while allowing them choose exactly what they would like. The cards are available in the following 24,50, 100, 200 and 500 thousand naira options and can be purchased via. We designed different card options for the brand to select and implemented them as products on the website

07 : We set up out of stock notifications on products

Products go out of stock from time to time and are then sometimes restocked. We set up an automated where customers can provide their email address on any out of stock product and as soon as the product is restocked the customers will be automatically notified of availability.

08 : We created CTA centric landing pages for their major products and services

All major services of the brand got newly designed landing pages that were call to action focused to enable visitors quickly decide to contact them for further information or make an order

09 : We set up grouped products option.

Some LSA’s products work very well with each other. We created combo products that combine different individual products already on their website. This was done in a way that when grouped products are orders, it reflect on their inventory numbers and helps the brand track their stock much better than before.

10 : We set up a blog section in ways that allows for faster reading.

Some LSA’s products work very well with each other. We created combo products that combine different individual products already on their website. This was done in a way that when grouped products are orders, it reflect on their inventory numbers and helps the brand track their stock much better than before.

We can do the same, and more, for your brand.

let's get started on how we can help you crush your goals.

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How To Create Useful Buyer Personas For Your Brand

How well do you know your ideal customers? How well do you understand their interests and needs? Do you know how old they are? Whether they have kids? What a day-in-their-life looks like? In part 1 of this series we lay the foundation for this article by explaining what a buyer persona is and how it can be useful to your brand. In this second part, we will explore how to create an actual persona.

Conducting a research into your buyer persona is very important because it helps detail who they are and what they do. Below are the ways we identified and explained in part 1 of this series

1) Interview customers
2) Look for behavioural trends
3) Optimize forms for your persona
4) Talk to your sales team

From this research, you should be able to discover information related to demographics, personal life and interests, career, browsing and purchase behaviour, goals, and financial status.

That said, here are questions you can adopt to Create Your Buyer Persona

Background and Early History
What is his/her name?
What is his/her age?
What is his/her gender?
Did he/she grow up in a rural, suburban, or urban area?
What is his/her racial/ethnic heritage?

Education
What type of primary/secondary/university did he attend?
Does he/she enjoy learning new things?

Employment History
What is his/her current job?
Whom does he/she report to? Who reports to her/him?
How is his/her job measured?
Which skills are required to do his/her job?
What is his/her current salary?
In which industry or industries does his/her company work?
What is the size of his/her company?
What knowledge and which tools does he/she use in his job?
What challenges does he/she face in his current position?
How does he/she learn about new information for his job?
Which publications or blogs does he read?
Which associations and social networks does he participate in?
When does he/she plan to retire?

Current Situation
What city does he/she currently live in?
What type of housing does he/she currently live in?
Who lives in his/her house with him?
Is he/she happy with his current arrangement, or does he wish it was different?
Is he/she single, dating, or married?
Does he/she enjoy traveling?

Finances
What is his/her net worth?
Does he/she have debt? (If so, what type?)
Does he/she make purchase decisions carefully or is he loose with his money?
How does he/she feel about his current spending habits?
What factors drive him to make a purchase?

Personal Life
Is he/she religious?
What is his/her political orientation?
Does he make an effort to stay fit and healthy?
Does he care about his/her personal appearance?
What hobbies does he/she currently pursue?
What is his/her favourite TV show?
What is his/her favourite movie?
What type of music does he/she listen to?
Is he/she a morning person or a night owl?
What does he/she do first thing in the morning?
Does he/she cook at home or eat out?
How does he/she spend his weekends?
Does he/she drink?
Does he/she smoke?
Is he/she tech-savvy?
What social networks does he/she spend time on?
Thoughts, Feelings, and Motivations
Is he/she an introvert or an extrovert?
Is he/she optimistic or pessimistic?
Does he/she prefer to follow the rules or enjoy situations where he/she can challenge boundaries?
Does he/she like to take risks or play it safe?
Is he/she an innovator or somebody who tends to go with the flow? Is he/she flexible or rigid in his thought patterns?

Business Insight
What objections does he/she have to your product?
How can you help solve his/her unique challenges?
How does your product help him/her become his/her ideal self?
How does he/she prefer to communicate?
Is he/she comfortable making online payments?
Is he/she concerned about online privacy?
How can you meet his/her needs through onboarding?
What factors might make him/her choose a competitor’s product over your own?

The answers to these queries will help you identify the appropriate marketing approach to take with your target customers – you can add your own questions over time or cross out those that aren’t useful when it comes to building your company’s unique ultimate buyer persona.

Don’t be afraid to spend time researching. You need to be very thorough with it if you want your personas to be accurate.

If you need clarification on any of these points, please send an email to hello@myredboxx.com

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A RedBoxx Quick & Easy Guide to Creating Buyer Personas Part 1

How well do you know your ideal customers? How well do you understand their interests and needs? Do you know how old they are? Whether they have kids? What a day-in-their-life looks like?
We bet you are wondering how significant these questions are in creating a buyer persona but creating very specific buyer personas can dramatically improve your business results. Without knowing the answers to questions like these, it’s difficult for a business to create an effective strategy to attract, sell to, and delight more of those types of people. In order to grow, it is imperative to be armed with granular insights of your ideal customers which will eventually be integrated across different touchpoints of your customer journey. In this article, we will provide an overview of the aforementioned – you’ll learn all about buyer personas : what they are, how to create them, and how you can use them to drive sales.

What is a buyer persona?

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals – the more detailed you are, the better.

Aderogba Michael. Adeleke Habeeb. Ola-Michael Mosunmade. These names refer to personas: fictional, generalized representations of real people.

By grouping people into persona categories, it’s much easier for marketers, product designers, salespeople, and service people to tailor their content, messaging, product development, and services to different groups of people.

Personas are important.

Oftentimes, personas are referred to more specifically as “buyer personas” or “marketing personas” by marketers, or even “customer personas” or “user personas” by product designers.

It is important to remember that personas aren’t just for marketing, neither is it one of those one-off exercises your marketing team does only to promptly forget about them several weeks later.

You have to implement your personas across your entire funnel strategy and let everyone in the organization know who they are – from Marketing to Product to Sales and Services.

Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. You can use them to inform everything from writing a more effective copy to developing better products.

How do you create a buyer persona?

The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews.

The process of creating buyer personas can be a bit time-consuming, especially if you’re new to them. You can use the following tips to create buyer personas for your business more easily and effectively:

Examine your current target audience

Before you begin to create a buyer persona, take a closer look at your current target customers, and try to identify their differences. Based on these differences, you can group them into different buyer personas.

Let’s say you’re a photographer that specializes in family photography packages.

Your target customers would be families, even among these customers – there may be a lot of variations in preferences.
For example, you have a family that’s looking for a minimalist session.

They want everything in moderation, from the way the pictures are taken to the props and finish work.

You also have a family that’s more keen on luxury and isn’t too restrictive about costs.

In situations like these, you create two distinct buyer personas based on these differences. You might have other customer groups who could fit into a completely different persona from these two existing ones. Start by creating 3–5 personas for customer groups that yield the highest revenues. You can then add more as you become more acquainted with the concept, creating personas based on types of budget and so on.

Conduct research into each persona
Now that you’ve identified your main buyer personas you can start gathering valuable information to help define each persona further. This step takes a bit of time as you need to ask and answer a multitude of questions that will help define the buyer persona more thoroughly.

Below are ways in which you can go about getting answers to questions that will help define the buyer persona

Interview customers
Interview customers and potential customers – either in person or over the phone, to discover what they like about your product or service. Ask questions about their job role and title, what a typical day-in-the-life looks like (both at work and outside of work), what tools they use in their job, what their challenges are, how they learn new information or acquire new skills, where they’re from, how they search for information on the internet, and so on. The list of questions above will guide you during a persona interview.

Look for behavioral trends
Look through your contacts database to uncover trends about how certain leads or customers find and consume your content.

Optimize forms for your persona
When creating forms to use on your website, use form fields that capture important persona information. For example, if all of your personas vary based on company size, ask each lead for information about company size on your forms.

Talk to your sales team
Consider your sales team’s feedback on the leads they are interacting with most. What types of sales cycles does your sales team work with? What generalizations can they make about the different types of customers you serve best?

From this research, you should be able to discover information related to demographics, personal life and interests, career, browsing and purchase behaviour, goals, and financial status.

How to use buyer personas to drive sales?

After you’ve successfully created and defined your buyer personas, you can start looking for ways to use them to boost your sales. Below are a few ideas you can use:

Create personalized customer experiences for each persona
Creating personas allows you to personalize or target your marketing for different segments of your audience. For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas.

Customize ad copy for different personas
Buyer personas can be used to deliver relevant ads for different types of prospects. What attracts a certain type of buyer may not necessarily be so appealing to another buyer. If we consider our travel agency example again, a high-income individual who enjoys luxury vacations may not feel compelled to click on an ad for budget vacation packages. Similarly, someone who’s in need of cheap family vacations may not be so interested in an ad promoting luxury beachside rentals.

It is best to develop different ad copies to appeal to each buyer’s persona. You can then deliver the right copy to customers after determining which buyer persona they seem to be most suitable for.

Conclusion

Buyer personas are a key part of the inbound marketing methodology. These tips should be able to help you drive more sales by creating accurate buyer personas, you can get accurate answers by sending out questionnaires via email or share via social media and offer a small incentive in exchange for completion.

You can also make the most of the insights from your social media or website analytics. Your sales personnel and customer care team should also be able to provide you with important insights for your research based on their day-to-day customer interactions.

Don’t be afraid to spend time researching. You need to be very thorough with it if you want your personas to be accurate.

If you need clarification on any of these points, please send an email to hello@myredboxx.com