#GrowYourFood is an initiative of AgriHub Nigeria to get a million Nigerians to grow their own food at home by 2025. The country is on the brink of a food crisis and we believe that with Nigerians growing our local foods at home, we will be able to create a sustainable living and get Nigerians eating fresher and healthier vegetables that they grow in their homes.
Brand Media Support
We were informed of the #GrowYourFood initiative by our friends at AgriHub and asked to work our magic to bring it to life.
We created the #GrowYourFood logo to be something uniquely easy to remember by the public. The logo is also a flat logo which allows it’s colour to be easily blend-able when being used on coloured backgrounds like the feature-image of this post.
We were informed that there would be periodic HangOuts for people interested in the initiative. So, we created some fliers for the initiative and the HangOuts. The fliers were optimized for usage on social media but were also very suitable for use in email marketing, print and other apps.
We also created a webpage on agrihub.org to hold information about the initiative as well as handle registration of participants. Alongside this we started a blog on the website
We also created the #GrowYourFood manual for participants at each hangout session. The manual serves as a guide for anyone interested in growing their own food listing out the required tools and how to use them in the growing process.
We also managed the photography content for the initiative. We took photographs at initiative events which were used to promote the initiative wherever needed.
We also managed the video content for the initiative by recording various initiative events and creating social media content from them.